. Derek&Eric derekanderic - Innocent Drinks Reclaims Heritage With New Packaging Design in Collaboration With Derek&Eric . innocent, the UK’s leading fruit drink brand, has revealed a refreshed packaging identity in collaboration with independent branding agency Derek&Eric and strategist Silas Amos. The new design simplifies and strengthens the brand’s visual system, reclaiming its iconic heritage and restoring standout shelf presence with a bold return to its roots. The work is rolling out nationwide, unifying the brand under one cohesive and confident design system. . #rebranding #redesign #branding #brandidentity #branddesign #graphicdesign #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety