In October, underarmour partnered with lpfsports to create 𝗛𝘆𝗽𝗲 𝗛𝗲𝗮𝗱𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝘀, an interactive experience that boosts young girls’ self-esteem, increases confidence, and provides tools, equipment, and resources to play sports. #UA's goal for the event was to give young girls the motivation that they need to stay in the game and become the athletes nobody saw coming, especially with the current decline in girls' participation in sports beginning in middle school. #UnderArmour athletes gymhooky and rachel_00_garcia were on hand to coach the girls through different drills, and engage in meaningful conversation around the importance of confidence in sports and what it looks like to be your own biggest hype (wo)man. Special thanks to volunteer organizations manime.co and djgirlsdancejamzevents for coming out and providing a fun day for the girls! #LifeAtUA #hypeheadquarters