Advertising major Vrinda Gupta’s summer internship at carat.uk in New York City is all about hands-on learning and real-time campaign work! 🚕 As a Media Intern for proctergamble, she’s gaining experience across multiple teams, from Content to Digital Performance. Her role allows her to contribute to campaign strategies while shadowing experts in the media-buying world. In her daily tasks, Vrinda assists with media planning strategies, helps track digital performance metrics, and participates in content ideation sessions, all while learning the ins and outs of the media-buying process. 📊 Vrinda is also part of the prestigious irts.foundation Summer Fellowship Program, a 9-week, all-expenses-paid experience that gives participants a deep dive into the media industry, while enhancing their professional skills and expanding their network. “Authenticity is everything,” Vrinda says, “People truly value genuine curiosity and honest conversations in the workplace.” #WeAreSoC #UMiami #...