Tapped in before tip-off. 🏀⁣ ⁣ Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday. We chated with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars. Here's a recap. 🤝⁣ ⁣ Since its launch, OT Select has seen outsized engagement on YouTube and TikTok. The brand’s longform YouTube videos have 4x more views and engagements per video than the average longform video in U.S. sports media, and its TikTok content is 2.5x more engaging than average on the platform. 📈⁣ ⁣ It’s not just that OT Select is growing — it’s who it's reaching that’s a selling point for brands. According to OT, 75% of OT Select followers are under 25, meaning brands activating in this space are reaching the next generation of sports fans. 👀⁣ ⁣ Additionally, this gives brands an opportunity to partner with athletes before they enter college a...