July 1, 1996 ⏩ July 1, 2021 25 years ago today, our fearless Founder, @kevinplank96, incorporated what we now know - and love - as the @underarmour brand. From the humble beginnings of his grandma’s basement, the young and ambitious KP created UA, and the first of many products our Focused Performers never knew they needed, and now, can’t live without. Thank you, Mr. Plank, for having an idea that sparked a movement, and led to the brand that has changed the lives of Focused Performers around the globe... forever. In the words of KP in 2019: “We are playing the long game, building an eternal brand.” Here’s to the next 25 years! 🎉 #LifeAtUA #TheOnlyWayIsThrough #WeWill #ProtectThisHouse