How can brands tap into the creator economy? In a candid, behind-the-scenes chat, YouTube’s Celia Salsi, theinformation’s Kaya Yurieff, and our own krgold unpack the meteoric rise of the creator economy. They share characteristics that make creators so powerful: authenticity, genuine connection, and building trust with the audience. For more insights, stay tuned for our special edition episode of Marketing Beyond—coming soon—as we explore how brands can leverage creators to move from discovery to purchase and more. #DDInsights