This year I had the great honor to create a new brand mark for wearpeluva . Peluva is a barefoot inspired shoe brand founded by Mark Sisson (Author & Founder of Primal Kitchen) and his son Kyle Sisson. These shoes have toe separation making them more functional for training and overall balance. The brandmark I created for them is a “P” traveling so fast that the shape is stretched. You can see the air flow wrapping around the shape. It also represents the way our products wrap around and adapt to your natural body shape making it so that your feet can move the ways they were intended to move. . The dynamic and bold animation was created my good friend and talented partner nur.sdelaet . Today they’re officially launching their new brand identity. Stop by their site to see the brand come to life! These shoes game changing. . If you’d like to create a logo that will stand the test of time, you’re in the right place. I post tutorials, case studies and fun passion projects a few times a we...