When everything starts to feel the same, chewing gum might just be your first act of rebellion.   Rooted in Gen Z’s desire to break out of the scroll-loop of sameness, TriDifferent, the new creative platform from fcbldn and fcbchi, invites them to embrace the unexpected with a little nudge from a piece of gum.   Born as a pitch-winning idea in London, TriDifferent marks a bold new direction for tridentgum under Perfetti Van Melle.   Read more via the link in our bio!   #TriDifferent #TridentGum #FCBLondon #FCBChicago #NeverFinished #PerfettiVanMelle