The Journal of Advertising, a leading peer-reviewed journal in communication, published a study conducted by SCOM's Dr. Russell B. Clayton and his co-author, Dr. Jessica Gall Myrick, on June 27, 2025! 📖✨ “We aimed to make the article one that can be used in the classroom for undergraduate and graduate students and for researchers interested in incorporating biometric measures like heart rate in their advertising research studies,” Clayton said. 💓🎓 Learn more about Clayton's study by tapping the CCI News link in our bio! 🔗 #fsu #fsucci #fsuscom #fsufaculty #fsuresearch