Rapper LaRussell has created a pioneering business model. Creating an offer-based system makes it possible for fans at every income level to enjoy and support the rapper. One hot offering is entry to the shows LaRussell regularly puts on in the backyard of his childhood home in Vallejo, CA. Billboard joined him there for a show and takes viewers behind-the-scenes to the hottest ticket in town. ►► Subscribe for more music news: blbrd.cm/Proracf ►► See our latest videos: blbrd.cm/xOgw6VQ About: Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres, and elite conferences and events which regularly convene the industry and consumers around importa...