‘Tis the season of cookies and cakes, warm snuggles around the fireplace, gnarly weather (depending on the hemisphere), and all the fun holiday obligations. But for many cyclists, this time of year brings a special kind of joy – strategizing how to get in 500 km between December 24th and December 31st. During a time of year where special memories are made, we hope to see more riders sharing an end of year challenge. Regardless of whether you're taking it indoors or if you're riding outside invite a friend, add some miles to your #YearinSport, and join us in celebrating the inner athlete in this final stretch with the #Festive500. Did we mention the leaderboard is back, for the few who might be into a little friendly competition? 😉 Click the link in bio to join the challenge.