At HPE Discover 2025 in Las Vegas, Sparks helped Hewlett Packard Enterprise celebrate its tenth anniversary through the debut of its striking rebrand. HPE’s new logo was boldly displayed with large, illuminated letters and an LED entry portal that encouraged attendees to explore the rest of the show floor. Complete with hands-on demos, networking lounges, workshop spaces, powerful key messaging, and more, attendees explored a range of learning opportunities that reflected the new brand identity. #HPEDiscover #ExperientialMarketing #PoweredBySparks