Each spring, the Stanley Cup Playoffs bring chaos, momentum shifts, and unforgettable moments. But behind the highlight reels and overtime goals is a designer tasked with capturing the heart of it all — visually, emotionally, and in real time. For the fourth consecutive year, illustrator and creative force Grant Gruenhaupt has partnered with the NHL to bring the postseason to life through his signature design work. From team matchups to player energy to the shifting tides of the bracket, Grant’s illustrations are more than just graphics — they’re storytelling tools that evolve alongside the playoffs themselves. Balancing the intensity of 16 teams, last-minute roster shifts, and ambitious concepts isn’t easy — but Grant has found a rhythm, turning tight turnarounds into art that resonates with fans and players alike. His process — from rough sketches to refined final artwork — is a masterclass in design under pressure. In a league built on speed, timing, and grit, Grant matches the e...