The 2025 Let’s Ride Challenge – Ride for Heroes is more than a challenge, it’s a call to action. From now to October 31, 2025, Harley-Davidson riders across the United States will hit the road with a shared mission: to support those who’ve served. With a goal of donating up to $1 million to organizations that benefit Military, Veterans, and First Responders, every mile you log brings us closer to making a real impact. To join, just visit your local Harley-Davidson dealer, scan the QR code, and register. Once you’re in, start tracking your miles to earn rewards, climb the leaderboard, and ride with purpose. Five riders will win a brand-new 2025 Harley-Davidson motorcycle—and if you’re a H.O.G. member, you’ll also be entered for a chance to win an additional $5,000. This challenge is open to U.S. residents only. This is more than just riding. It’s about honoring those who serve by doing what we love. So, get registered at your local dealer, hit the road, and help us Ride for Heroes. ...