The numbers don't lie. 🤷‍♀️⁣ ⁣ Data insights platform SponsorUnited followed up its inaugural WNBA Partnerships Report with its first-ever NWSL Partnerships Report. It includes insights from the 2024 and 2025 season so far, including which brands are investing in the women’s game and the teams that are driving the league’s value. So much green. 💰⁣ ⁣ Sponsorship revenue across NWSL teams reached $75M for the 2024 season. Teams bagged 441 total sponsorship deals and 401 brand sponsors across 167 distinct categories, which is 16% more categories compared to 2022. The average team generated $5.4M in sponsorship revenue and banked an average $170K per brand deal. 💸⁣ ⁣ The NWSL welcomed 200 new brand partners in 2024, with half of the league’s top 15 highest-spending deals from newcomers. 👏⁣ ⁣ Three NWSL teams are responsible for nearly half of this revenue. Angel City FC (ACFC), the Current, and San Diego Wave FC drove 46% of total league sponsorship revenue in 2024. While this shows th...