Riding high. 📈 ⁣ ⁣ The numbers are in for the world-famous cycling tour, which wrapped up last Sunday — and they’re record-breaking. The nine-day competition drew an event-high 25.7M viewers across public service broadcaster France Télévisions, up from 18.3M last year. The final stage alone pulled in a 4.4M TV audience and 1.1M digital viewers, a 6x increase year-over-year. 🔥⁣ ⁣ Pauline Ferrand-Prévot made history, becoming the first French rider — male or female — to win the Tour de France since 1989. 🏆⁣⁣⁣ ⁣ After dominating the Col de la Madeleine on Stage 8 and seizing the yellow jersey, the Paris Olympic MTB champ clinched the overall title with a dramatic solo victory in the final stage. She finished 3:42 ahead of 2023 winner Demi Vollering, ending France’s 35-year wait for a homegrown Tour champion. 🇫🇷✨⁣⁣⁣ ⁣ But despite the historic moment for French cycling, many fans struggled to tune in. In some countries, coverage was stuck behind a paywall on TNT Sports, and even where ...