The billion dollar companies in our industry are sometimes referred to as “heritage brands”. While we’re not an old brand, Danger Jones has a heritage too, and Danger Jones CEO @davidthurstonofficial shares with us that its heritage was born in a hair salon and now extends across the world to a global community of artists. It’s a unique heritage built upon risk-taking, community, creativity, and collaboration. Each artist that joins this mission plays a part of shaping the Danger Jones heritage. Much gratitude to everyone that has made us better over the past 15 months!