LOS ANGELES (March 3, 2025) — The Los Angeles Tourism & Convention Board (Los Angeles Tourism) has unveiled its new “We Love LA” campaign, debuting a vibrant commercial and creative assets that spotlight the city’s authentic experiences. Designed to welcome visitors into the heart of Los Angeles, the campaign showcases the city’s diverse attractions, dynamic culinary scene, outdoor adventures, and world-class sports and entertainment. The spot, which will air in key international markets, features a nod to Randy Newman’s iconic anthem, I Love L.A. “The start of this year has been incredibly challenging for our community,” said Adam Burke, President & CEO of Los Angeles Tourism. “As we look toward recovery, our commitment remains with the 543,000 Angelenos and more than 1,000 local businesses that depend on tourism. The best way to support our city, keep businesses thriving, and sustain our community is to book a trip to the City of Angels — whether for leisure, business, or events.” ...