Sugar Co. brings a new energy to the Hays fashion scene, blending current trends with a warm, welcoming atmosphere. The store’s name honors the owner’s grandma, “Sug,” whose confidence and kindness continue to inspire the shop’s approach. “It’s about helping women feel comfortable and confident in their own style,” the team shared. The owner, an FHSU alum, has been part of the Hays community for over a decade and says this new shop is a way to bring something fresh while staying connected to longtime customers. Though still new to the mall, Sugar Co. has already felt strong support from the local community. #HaysSpotlight #SupportLocalHays #SugarCoHays