AD @laneige_us didn’t just enter the K-beauty conversation, they really helped define it in North America! #laneige_partner From the Water Sleeping Mask going viral before virality was even a thing, to the Lip Sleeping Mask becoming a full on category blueprint, they changed how we think about hydration as a whole in our market. And not to mention Cream Skin, their nano emulsion milky toner that made lightweight, layered skincare finally make sense in the West. Laneige didn’t just launch products, they shifted the texture narrative. That’s why K beauty stuck with us! So I wanted to do a deep dive into this for you all with some of their most iconic products. The more you know! #skincare #kbeauty #beautycommunity #beautyhistory #thelipsticklesbians