RADICAL SIMPLICITY The Sigma BF’s most important feature is its simplicity. We wanted to create the easiest camera to use, inspired by the humble beginnings of the camera obscura. While the lens remains the soul of photography, the camera still profoundly shapes the images you take – directly, indirectly, even subconsciously. Without compromising on features or performance, the BF’s design cuts out everything that distracts from your interaction with the image. From its aluminum unibody to its simplified controls and streamlined menu, the BF embodies a pure photographic experience free of frustration. #sigma #sigmabf #madeinaizujapan