Is there anything better than a cold drink at a baseball game on July 4th Weekend? Well, if you're in Arizona and planning to catch a Diamondbacks game, you can now enjoy a Pepsi in a reusable cup! This baseball season, the Arizona Diamondbacks, Bold Reuse and PepsiCo have expanded Major League Baseball (MLB)’s first-of-its-kind reusable cups program at Chase Field, home of the Diamondbacks. After a pilot in 2024 that ran from July through September, this year’s reusable cups program began in the lead up to Opening Day back in March and will last through the end of the baseball season this fall. This year’s program also includes additional locations within the stadium where fans can purchase their drink in a reusable cup and return it to be sanitized and reused. Scaling reusable packaging requires collaboration and widespread system change. Programs like these, and other stadium and community reusable cups trials in which we’ve participated, provide important learnings for how that...