Decades before
#SydneySweeney‘s American Eagle ad campaign sparked online furor, a series of jeans commercials featuring
#BrookeShields similarly ignited controversy.
In 1980, a 15-year-old Shields starred in a series of print and TV ads for
#CalvinKlein. One TV spot, in which she delivered the brand’s suggestive tagline — “You want to know what comes between me and my Calvins? Nothing.” — caused outrage given Shields’ age, leading some networks to decline to run the ads.
The campaign also included a commercial in which Shields used wordplay involving “jeans” and “genes,” with Shields stating: “Genes are fundamental in determining the characteristics of an individual and passing on these characteristics to succeeding generations.” Link in bio for more.