Discover how United Airlines leverages Amazon Connect's powerful data foundation to revolutionize their customer experience. In this session, United Airlines demonstrates how they achieve unparalleled data matching, enrichment, and activation capabilities without extensive development. Learn how Amazon Connect creates a powerful system for optimizing customer interactions and sets new standards in customer data management. Amazon Connect goes beyond traditional Customer Data Platforms (CDPs) and enables personalized experiences across contact centers and beyond. This session was recorded at Customer Contact Week (CCW) 2025, the world's premier contact center conference attracting over 5,000 attendees annually. To learn more about Amazon Connect, go to go.aws/4oto6CI Learn more about AWS events: go.aws/events Subscribe: More AWS videos: bit.ly/2O3zS75 More AWS events videos: bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online...