College athletes will earn over $2 billion this year through NIL deals—and it’s only the beginning. Belzer breaks down how athletes are cashing in on their name, image, and likeness, what this money means for their future, and why college sports revenue is set to explode over the next decade. Find out how this massive shift could reshape college athletics and who stands to benefit the most. #sportstechvc #nil #collegeathletes #ncaa #ncaa25 #shorts