DON’T QUIT! Sports Nutrition, under the leadership of CEO Mark French, continues to innovate in the functional beverage space with the launch of its new protein soda, a groundbreaking product that blends the refreshment of soda with the benefits of high-quality protein. This product is a natural extension of the brand’s mission to provide options for athletes and health-conscious consumers alike. By redefining what a sports nutrition drink can be, DON’T QUIT! is carving out a new lane in the industry, one that’s fueled by innovation, function, and refusing to give up. #SportsTechVC #sportsdrink #protein #ProteinSoda #shorts