College sports betting is rapidly expanding and it's no longer limited to just football and basketball. Mark Hicks and Clint Hangebrauck of the @NCAA highlight a growing trend, as betting markets are now emerging around sports like hockey, wrestling, lacrosse, and more. These are competitions that traditionally flew under the radar but are now attracting attention from oddsmakers and bettors alike. As the landscape of legalized sports betting evolves, so does the need for greater awareness, education, and oversight across all levels of collegiate athletics, not just the marquee matchups. Hicks and Hangebrauck stress the importance of staying ahead of the curve to protect student-athletes and the integrity of the games, no matter the sport. #SportsTechVC #NCAA #collegeathletics #baseball #lacrosse