Michael Schreiber, Executive Chairman of @playflysports provides an insider’s view of the college sports business on the SeventySix Capital Sports Leadership Show. He discusses the transformative changes in advertising for college athletes during March Madness, highlighting how new media strategies and #NIL deals are creating unprecedented opportunities for both student-athletes and brands. Discover why March Madness has become a hotspot for innovative sponsorships and what this means for the future of sports marketing. #marchmadness #shorts