baskandlatherco is a Black-owned, Black-operated hair care brand that launched just four years ago and has already earned a spot on the 2025 Inc. 5000 list as one of the fastest-growing companies in America! #BaskAndLatherPartner
 Founded by board-certified nurse practitioner turned CEO Shaina Rainford, shaynptoceo, the brand was born from a deeply personal moment: when her younger sister experienced total hair loss, their mother created a natural solution that helped her regrow her hair. What began as a homemade remedy quickly evolved into a full product line designed to help men, women, and children with textured hair grow and retain hair they love. Under Shaina’s visionary leadership, Bask & Lather has scaled rapidly—with no investors, no debt, and no retail footprint yet. And still, they’ve made national headlines. This isn’t just one of the fastest-growing hair care brands—it’s one of the fastest-growing companies in the country. And the best part? They’re just getting started...