All along the East Coast, lifeguards are on the lookout for dangerous rip currents on the heels of multiple deaths off the coasts of New Jersey and New York. The deadly conditions that pull swimmers and surfer out to sea have become all too common during the busy beach season with nearly half of the more than 50 "surf zone" fatalities in 2025 involving rip currents. NBC’s Stephanie Gosk reports for TODAY. » Subscribe to TODAY: youtube.com/@TODAY TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: today.com Find TODAY on Facebook: facebook.com/today Follow TODAY on Twitter: twitter.com/TODAYshow Follow TODAY on Insta...