Resistol Beneath the Brim - Episode 2: The Priefert Story Every legend has a beginning. For Priefert, it started in a small Texas town with a dream, a welder & the will to work harder than anyone else. From the first chute to the NFR arena - this is the journey of America’s #1 name in ranch & rodeo equipment. Watch the full episode now on YouTube.🎥 This series is brought to you by Choctaw Casinos & Resorts. #BeneathTheBrim #Resistol #PriefertStory #Priefert #UntoldStories #ResistolBeneathTheBrim