The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to Insider about the strategy behind this decision. Tap the link in our bio to see why communal fitting rooms are a part of Aritzia’s “DNA.” Story by Grace Mayer (Credit: mynamejudi on TikTok, actressbecc on TikTok, dannndannnn on TikTok) #aritzia #fittingrooms #retail #fashion