McDonald's has emphasized the importance of bringing back a cheap fan favorite, as the fast-food industry tries to get low-income consumers back through the door. CEO and chairman Chris Kempczinski told investors Wednesday that "re-engaging the low-income consumer is critical." The restaurant giant reintroduced $2.99 Snack Wraps last month after a nine-year hiatus. Kempczinski said on the call for its second-quarter earnings that visits from "low-income" consumers had declined across the fast-food industry. These customers "typically visit our restaurants more frequently than middle and high-income consumers," he added. Head to the link in our bio to read more about the importance of bringing back a cheap fan favorite at McDonald's. Story by Katherine Tangalakis-Lippert and Nora Redmond (Credit: Getty Images) #mcdonalds #fastfood #snackwrap