A box of name-brand cereal may not seem like an especially luxurious purchase, but when you're trying to buy enough for a hungry family of four, the cost can add up. Luckily, Walmart offers generic alternatives to practically every popular cereal brand under its Great Value label. These "dupes" tend to be cheaper, and Ted Berg wanted to see if he could save money on groceries in the future while keeping his 7-year-old and 4-year-old just as satisfied. So, they did blind taste tests to try five famous cereals alongside their respective generic alternatives. See how they stacked up, and which were worth the savings, at the link in our bio. Story by Ted Berg (Credit: Ted Berg) #cereal #brandname #generic