Looking back to where it all began: the iconic 1966 U13 Roadster. It defined fun in its simplicity and the ability to go anywhere in the open air. Inspired by that original spirit, we created the one-of-a-kind Bronco Roadster Concept for today. It's all about less is more—stripping it back to the essentials, just like the OG. While it won’t join today’s Bronco lineup, this concept reminds us that while we look to the future, we always remember our Built Wild roots. #BuiltWild #FordBronco