Celebrating 10 years of UltraBOOST. Crazy to even grasp that understanding. It was such a different time, not just in sneakers, but social media as well. Everything was much more…. Social. A time where my love for photography & footwear really blended together to give me a sense of identity with where I was going in life. Literally wouldn’t be who I am without this time in my life. This goes in the books as one of the greatest eras in sneaker culture because without the BOOST era, we wouldn’t be where we are today. If you’ve been around with me this long, tap in on your favorite moments of this era. I know mine was finding and building a community on Facebook. We called it “The Boost Mafia” & it sparked relationships with ppl I now call brothers. We helped each other secure releases, create merch & just BE. Such a good time. #ultraboost #sneakerhead #sneakeraddict #hypebeastkicks #nicekicks #adidas