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Dalziel & Pow dalzielandpow - The Future Face of Retail: EE ee and Dalziel & Pow Launch Two Immersive Experience Stores
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EE has launched two immersive experience stores, one in Sheffield and the other one in Merry Hill, as part of its cutting-edge retail experience concept, created in partnership with Dalziel & Pow.
Bringing the future face of retail to British towns and cities, the two new openings join stores in Nottingham and Westfield, London, and serve as hubs for the local community to work, learn, play, and purchase the latest technology.
The experiential stores form part of EE’s new strategy that aims to reinvent the role of retail in the telco industry, by ensuring innovation, personal experience and community are front-and-centre.
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