He sold his face for $750. A year later, his AI avatar pushes products he never approved. Want to avoid that? Lock the sandbox (where/how long/platforms), label the toys (what’s allowed), and keep the keys (pre-approval, veto/kill switch, royalties). Add: no sub-licensing, no AI training rights, audit trail, paid renewals. Not legal advice. #deepfake #AI #likeness #creator #contracts #advertising #tiktok #shorts