Steak 'n Shake has joined the fiery debate on Cracker Barrel's new logo.
The fast food chain, founded in Illinois and headquartered in Indiana, made an X post on Thursday about Cracker Barrel's new logo. The Tennessee-based Cracker Barrel has simplified its logo to remove the image of a man wearing overalls with an arm on a barrel, leaving just the brand's name.
Steak 'n Shake said in the post that Cracker Barrel's goal with its switch-up was to "delete the personality altogether" by removing the "'old-timer' from the signage."
"Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away," the chain said.
Read more about Steak 'n Shake's thoughts at the link in our bio.
Story by Aditi Bharade
(Credit: Getty Images)
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