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@Baller Alert, Inc.
In this clip, UMI opens up about her bold journey from college student to signed artist. After her SoundCloud got flagged for covers, she began releasing original music independently in high school. She earned a full-ride scholarship and attended USC, but admits she only went to Los Angeles for one reason—music. UMI reveals that dropping out was always part of her “master plan.” Between recording songs in her dorm during football games, collaborating with film students on music videos, and building an organic following online, she was already laying the foundation for her career. By sophomore year, her music was playlisted and gaining traction—ultimately leading her to walk away from college and go all in. BT and Ferrari highlight her focus, hustle, and the intentional way she networked to make her vision real. UMI proves success doesn’t always follow the traditional path—it takes belief, persistence, and strategy. #UMI #FerrariSimmons #YouKnowBT #BallerAlertShow #MusicJourney #Colle...

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Credits
    Tags, Events, and Projects
    • umi
    • rnb
    • artistspotlight
    • musicindustry
    • youknowbt
    • indieartist
    • collegedropout
    • musicjourney
    • ferrarisimmons
    • balleralertshow