Welcome back the heralding, the superstitions, the dressing up, and the settling in for a Guinness. With the opening weekend of the 2025/26 Premier League season underway, Guinness has unveiled its largest community-driven sports campaign. 'Lovely Day for a Guinness' brings together fans from all 20 clubs, celebrating the passion and devotion that connect football communities around the world. #DoBigThings #BBDOWorldwide | guinness | amvbbdo | premierleague