As micro trends arrive and disperse in minutes, a new wave of designers are opting for practices rooted in cultural ancestry, mysticism and spirituality; placing tradition firmly over trend. We speak with the creative directors of LUEDER, YAKU, Moritz Iden, SVEASØN and Charlie Constantinou to explore the shape-shifting language of lore in fashion, the recurring symbols that reflect their unique worlds and how technology enables them to conjure the past into the future. Video: Hypebae #hypebae #lore #tiktokfashion #trends #witchtok