Eider Unveils Nam Joo Hyuk as New Brand Ambassador for Autumn Hikes Eider, the renowned outdoor fashion brand, has announced the selection of the talented actor Nam Joo Hyuk as its new male model. Known for his captivating charisma, boundless energy, and exceptional fashion sense displayed across dramas, films, and photoshoots, Nam Joo Hyuk embodies the essence of the brand’s direction, which seeks to present diverse outdoor styles rooted in the fundamentals of outdoor performance. This season, Eider leverages its 63 years of expertise and technological prowess to launch a sophisticated and trendy collection suitable for both urban and natural environments. From windproof jackets designed to withstand fluctuating climates to lightweight jackets combining featherlight insulation with goose down filling, and down jackets that amplify warmth, the collection showcases Nam Joo Hyuk’s stylish charm, emphasizing both functionality and fashion. An Eider representative expressed excitement a...