JIN ILLUMINATES FRED’S FORCE 10 COLLECTION IN LATEST CAMPAIGN In the latest campaign for FRED Jewelry, Jin, the global brand ambassador, brings fresh light to the iconic Force 10 collection. The campaign, themed “Bathed in light and warmth,” perfectly captures Jin’s refined charisma and the enduring elegance of FRED’s signature designs. The Force 10 line, renowned for its braided marine cable and distinctive buckle, has been a hallmark of FRED since its debut in 1966. This collection symbolises strength and sophistication—qualities Jin embodies effortlessly. Throughout the campaign, he is seen wearing key pieces that highlight both craftsmanship and contemporary style. Appointed as FRED’s first-ever global ambassador in July 2024, Jin’s influence has been immediate and profound. High-end pieces, including a bracelet retailing at around 37.5 million KRW (approximately £23,500), sold out swiftly after the announcement. The demand was so intense it caused heavy traffic on FRED’s offici...