THE RETURN OF THE “UGLY” BEAUTY — CELINE’S PHANTOM BAG IS OFFICIALLY THE NEXT BIG THING
Celine’s bold revival of the Phantom Bag isn’t just a trend — it’s a full-circle fashion moment. Originally launched in 2011, the bag was instantly recognisable by its structured wings and minimalist look, becoming a cult favourite among Hollywood’s elite. Back then, everyone from Reese Witherspoon to Kylie Minogue carried it, making it a true it-bag of its time.
Now, in 2025, the Phantom returns in a new form, reimagined by Michael Rider. The silhouette is more dramatic, the size exaggerated, and the proportions intentionally distorted — and yet, it works. The signature front zip, once discreet, now boldly curves like a mischievous smile, giving the bag a touch of ironic personality.
A$AP Rocky was spotted with the updated version, effortlessly blending luxury with streetwear. V from BTS was seen carrying it at the airport, and now Jacob Elordi, Timothée Chalamet, and Rosalía have all joined the...
Tags, Events, and Projects