FELIX JOINS HERA AS THE BRAND’S FIRST-EVER MALE GLOBAL AMBASSADOR Felix of Stray Kids is officially the new global ambassador for HERA, marking a bold new chapter for the luxury Korean beauty house. Known for his ethereal visuals and magnetic presence, Felix brings a fresh and unexpected edge to the brand’s evolving identity. This appointment isn’t just another celebrity partnership — it marks the first time in HERA’s history that a male figure has taken on this global role, following six influential years with Jennie of BLACKPINK. Felix’s androgynous beauty and confident individuality reflect a modern vision of K-beauty: expressive, inclusive, and boundary-breaking. Fans first noticed hints of this collaboration when Felix was spotted with personalised HERA products during Stray Kids’ European tour. Now, those rumours have become reality. As HERA moves forward on the global stage, Felix embodies its next era — where authenticity and genderless elegance redefine what beauty can be....