Elsa Hosk Channels Quiet Rebellion in Sporty & Rich’s Latest Campaign In a world where wellness is worn as status and luxury whispers rather than shouts, Elsa Hosk returns to the spotlight with a campaign that is equal parts satire and sophistication. The Swedish model, known for her ethereal beauty and effortless street style, is the face of Sporty & Rich’s new collection—a visual ode to the kind of East Coast affluence that’s both revered and ridiculed. Shot in a manicured estate setting, the campaign captures Hosk in powder-blue sweatshirts emblazoned with “Wellness” and navy bike shorts that marry athleticism with understated elegance. With her hair swept back in a retro headband and eyes hidden behind thick dark sunglasses, she evokes the image of a disgraced heiress on a morning walk of reflection—a woman born into power, now wielding it with ambiguity. Sporty & Rich, the brainchild of Emily Oberg, has long blurred the lines between fashion and lifestyle. With roots in athleis...