ADOR (alldoorsoneroom) has appointed Lee Do-kyung as its new CEO. Lee joined HYBE (then BigHit Music) in 2019, where she helped shape the company’s vision and business strategy while spearheading various new ventures. In 2022, she became VP of HYBE’s IPX Division, which focuses on developing businesses based on the intellectual property (IP) of HYBE Music Group artists. She played a key role in enhancing “solution” projects that leverage artist IP, oversaw merch, pop-up stores, and light stick businesses, and led large-scale collaboration initiatives like THE CITY—which transforms entire host cities of concerts into immersive fan experiences. With this move, ADOR has effectively said “no” to NewJeans’ reported condition for returning to the label under Min Hee-jin’s reinstated leadership. The second court-mediated arbitration session between ADOR and NewJeans is set for September 11, and all eyes are on how this high-profile standoff will play out. #ADOR #NewJeans #eyop_kpop