The National Museum of Korea (nationalmuseumofkorea) just keeps riding the wave of global hype 🌍✨ In July alone, it welcomed 690K visitors — more than double last year’s numbers — and its gift shop sales hit ₩4.9 billion (≈ $3.6M), up 180% from a year ago. A surge in international tourists and souvenir hunters is fueling the boom. So what’s behind the craze? Let’s break it down 👀 🇰🇷 K-Culture Goes Global Korean heritage is trending worldwide — from ”KPop Demon Hunters“ (Netflix netflixkr) to WSWF (Mnet mnet_dance). At the National Museum of Korea, you can spot the actual tiger paintings that inspired KPop Demon Hunter‘s Derpy and Sussie, plus snag themed keyrings at the shop. You’ll also find the traditional gat hats seen in BUMSUP’s mega crew mission on WSWF — both on display and as exclusive merch. 🏛️ Massive, Cultural-Rich Collection Boasting over 310,000 pieces and six permanent galleries featuring national treasures like the Pensive Bodhisattva and Goryeo celadon, the m...