Buldak (buldak_global) just crossed the ₩1 trillion mark (~$720M) in first-half sales for the very first time. In Q2 alone, sales hit ₩553.1B with an operating profit of ₩120.1B—bringing the half-year total to ₩1.082T. From celeb shout-outs to a Coachella debut, their fire marketing really paid off ✨ #Buldak #BuldakRamen #Kfood #KoreanFood #eyop_food